Most expensive ever Guinness advert features large-scale domino game. Directed by Nicolai Fuglsig of Sony Bravia ,Balls, fame, it is a celebration of community. The advert was shot on location in a remote side village called Iruya, in the Salta region of northern Argentina, with a population of around 1,000 people. Toppling items included: 6,000 dominoes, 10,000 books, 400 tyres, 75 mirrors, 50 fridges, 45 wardrobes and 6 cars.

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